State firms to place adverts through digital platform

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Uhuru Kenyatta today gave a directive that all state firms to place their advertisements through digital platform citing cheaper rates and a wider audience as it is displayed on several stations on the digital platform.

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Advertisement to be placed on digital platform

He spoke at the Kenyatta International Convention Centre in Nairobi during the inaugural Kenya ICT Innovation Forum.

At the conference, the president also launched MyGov – an online portal where citizens can access news and information about government.

We are spending hundreds of millions of shillings in advertising through the media. Let the ministries and other public bodies advertise through the digital platform we just launched and save that money for use in other things

,” said Mr Kenyatta.

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Those targeting government jobs and contracts can get that information on the new portal

,” he added.

INCOMES OF MEDIA HOUSES
This move, if effected, could significantly bring m down the incomes of local media houses, which rely heavily on government advertisements to generate revenues.

This would worsen the situation for the three leading media houses — Nation Media Group, Standard Group
and Royal Media Services — which have incurred losses after the Communications Authority of Kenya
switched off their television stations three weeks ago.

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However, director of public communications and head of government advertising at the Ministry of Information Communication Technology Dennis Chebitwey said media houses should not expect
significant impact on their revenues since the government would also spend on their existing online
platforms.

The government is harmonising advertising with a view to exploit savings derived from methods of
advertising.

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Savings will also come from renegotiated rates and strategic approach in use of government online
platforms,” said Mr Chebitwey. He said the government was not completely desisting from advertising in the traditional media but diversifying
outlets to increase efficiency.

The new website, www.mygov.go.ke, is meant to be the repository of government news and other information, including tenders and advertisements.

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