Microsoft to support iOS and Android apps in Windows. Developers will be able to easily bring their iOS and Android apps to Windows 10, Microsoft has announced, as it attempts to encourage adoption of its new “universal” operating system.

New software development kits will enable developers to port existing apps into Windows universal apps that work across devices, the company announced at the ongoing Build conference on Wednesday.

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Microsoft to support iOS and Android apps in Windows

The move comes as Microsoft is making a big push to encourage adoption of its Windows 10 operating system, currently in beta stage.

In the past, the company has struggled in mobile to gain traction against market leader Android and Apple’s iOS. Experts have put this down to Microsoft’s late entry into the market, and the lack of apps on Windows devices.

Bringing mobile and tablet users inside the Windows ecosystem is vital for Microsoft, which has long dominated the desktop environment, especially at the corporate level.

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Windows 10 is designed to work across platforms, with developers creating “universal apps” that are as at home on the desktop as on mobile.

By getting all desktop users onto the latest OS, Microsoft hopes that this will encourage adoption of its mobile and tablet devices, such as the Surface 3, to be released in Hong Kong this month.

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To this end, it announced in March that it would be offering the software for free to the “millions” of users running Windows 7 or earlier.