Nairobi, Kenya 6th December 2016, Jumia Kenya will donate 1% of every purchase made from its website over the “Merry Christmas” sales campaign from 13th to 15th December to the Good Samaritan Children’s Home in Juja. The proceeds in cash and in Kind will go a long way to help support the 400 disadvantaged kids that call the centre home. This is one way the online retailer; Jumia will be giving back to the community and build trust among its customers.
The online retailer has donated over Ksh. 5 million since 2014 to different homes of the less fortunate children within the country. By offering a way to contribute without effort or cost, the company hopes to raise the largest donation to date during this month of love, giving and kindness. December is a time when families travel home to just share the same spirit of Christmas as a family. In helping bond the children at Good Samaritan Children’s Home, Jumia has scheduled this campaign that it hopes will be the best ever chipping in the biggest donation ever.
“We are inviting our customers to make a difference in someone’s life by doing something simple that they love to do – shop with Jumia!” said Sam Chappatte, MD, Jumia Kenya. “Buy your Christmas presents online, and every purchase you make will go someway to making Christmas that much better for a special group of kids”
This year’s Christmas Sale on Jumia features 1000s of new products (such as diapers, consumer goods & beauty) and hundreds of discounts over the period. Customers can visit www.jumia.co.ke to purchase online (& donate!) or can donate directly via lift the child
“Jumia is Africa’s leading online shopping destination. Customers across the continent can shop amongst the widest assortment of high quality products at affordable prices – offering everything from fashion, consumer electronics, home appliances to beauty products. Jumia was the first African company to win an award at the World Retail Awards in 2013 in Paris as the “Best New Retail Launch” of the year. Jumia started in 2012 and now operates in 7 countries.”
About Good Samaritan Children’s Home
Is a home situated in Mathare Valley near the Kosovo slum. It provides shelter to victims of teenage pregnancy, orphans, family breakdown and separation of spouses leading to abandonment of children and possible child abuse. The Good Samaritan mobilizes the community to try and address these problems affecting especially the children in Mathare slum. The home offers shelter, food education, and clothing to these vulnerable children irrespective of age, race, gender, and religious belief. At the moment, it houses closes to 600 people from newborns to young adults.
Tecno Mobile Kenya employed a similar strategy in building customer trust and with every sale of a Tecno Phantom 6 handset, Tecno chipped in 200 and this strategy did wonders. Tecno availed TECNOWatchMeGrow campaign winners who bagged home Kes. 200,000. Jumia’s campaign over the Christmas sale will see the company put a smile on the faces of these little children.
Jumia has proven to be the most trusted and top online retailer with others becoming routes of scam. To build trust it is always better to make a small kid smile that earn 50m over a gloomy face.