Facebook’s CEO Mark Zuckerberg too to the stage to reveale the new platform at the Facebook F8 developer conference.

Facebook on Wednesday officially unveiled what it calls “Messenger Platform,” an opening-up of its
dedicated messaging application that will allow third-party software developers to build apps within the social networking giant’s proprietary mobile app.

“There are going to be a lot of things we can do with Messenger over time,” CEO Mark Zuckerberg told an audience of developers at the company’s annual F8 developers conference in San Francisco.

Messenger which boasts of more than 600 million will soon allow users to be able to create and share content in new ways thanks to support for external services made by partners such as ESPN, JibJab, and Pic Collage.

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A confirmed order from e-commerce site Everlane in Facebook's Messenger app. Courtesy of Facebook

In a demonstration, Facebook’s vice president of messaging products
(and former PayPal president) David Marcus showed off support for JibJab cartoons within Messenger, and said that it will have 40 apps launching inside it in the coming weeks.

Marcus also unveiled Messenger Business, a tool that allows users to communicate directly with companies and brands to make purchases, receive receipts, and track shipments. “It’s time for us to reinvent how people and businesses communicate,” Marcus said.

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Facebook is keen and ready to compete with rival messaging apps such as Line and WeChat, which already act as platforms for mobile app developers.
Last year, the social networking giant paid $19 billion to acquire the popular mobile messaging service WhatsApp.


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